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Dell Technologies Partner Program: Seizing For forty years Dell Technologies has helped transform the world
Now, on day one of our new fiscal year, we are excited to unveil the 2024 Dell Technologies Partner Program so together, we can continue driving human progress
Our 2024 Dell Technologies Partner Program has a consistent tiered program structure with even more focus on collaboration, acquisition and investment in critical growth areas to drive shared success
“In today’s dynamic IT landscape, it is more important than ever to have a trusted partner like Dell Technologies who can help navigate the complexities of AI, multicloud, edge and cybersecurity
Dell provides us with the technology, expertise, and support we need to drive profitable growth and success for our clients.” Rachel Porco, Director, Strategic Alliances, AHEAD
Grow and Modernize the Core Business
Partners are critical to our success. Over the past four quarters, our partners contributed approximately 50% of our net revenue and more than 60% of all new and reactivated buyers
With this foundation of strong partnerships, we have an opportunity to further grow and modernize the core business in the year to come.
The Partner First Strategy for Storage, announced in August, made over 99% of customers and prospective customers “partner first” for storage and quadrupled the number of accounts eligible for storage Partner of Record (PoR) status
We’re seeing even greater collaboration between Dell sales team members and partners as a result. In the new year, we’ll build on our growth strategy by further incentivizing new business acquisition, setting clear expectations and working hand in hand to deliver for our joint customers.
Our 2024 Dell Technologies Partner Program continues rewarding our partners in key areas
Higher Profit Potential for Dell APEX Infrastructure offerings: Beginning this year, we are streamlining the Dell APEX Infrastructure offerings into Storage+ and Server+ product categories
With these updates, the full incentive-eligible Dell APEX portfolio now qualifies for base rebates and behavioral incentives, increasing profit potential and adding Dell APEX to partners’ acquisition toolkit. In addition
the Dell APEX Upfront incentive will continue to be available for partners who hold the Dell APEX Infrastructure competency.
Increased Client+ and ProSupport Plus earning
potential: Metal-tier partners who hold a Client+ competency and hit their Client Peripheral revenue gate are now eligible for a five times multiplier on the base rebate when selling Dell Client Peripherals, and two times the base rebate when selling Precision Workstation
Dell Displays & Docks and Dell Latitude Rugged laptops and tablets. We are also increasing the rebate for partners who attach Dell ProSupport
Plus services when selling Client+ products
Project Harmony is now Partner ProServices
In May 2023, we announced Project Harmony, a Professional Services-focused delivery model where eligible partners integrate
Dell Services into their branded offerings, manage the entire customer engagement process and leverage Dell expertise when and as needed
We continue to expand the Partner ProServices offerings to enable our partners to meet the changing services requirements of their customers
Earn more with Dell PowerFlex: With unparalleled performance and scalability, PowerFlex, Dell’s software-defined infrastructure solution, is designed to keep pace with the dynamic needs of today’s workloads
Partners that invest in and hold the PowerFlex Design 2023 Certification will be eligible for a stackable 4% rebate kicker on New Business and Competitive Swap incentive opportunities.
“The Dell Technologies Partner Program is built on collaboration and trust
Together, we provide innovative solutions that directly address customer needs and help them achieve their digital transformation goals
They see us, partners, as an extension of Dell Technologies because we share very well aligned business values and vision
With Dell’s commitment to innovation, we’re looking forward to continuing to deliver best-in-class capabilities to our customers, together
Ramón Hasky, Commercial Director, Unitech Rio
Build New Market Opportunities
Dell Technologies offers one of the industry’s broadest portfolios, from client devices to the data center, underpinned by an unwavering commitment to driving positive impact for business, people and the planet
The 2024 Dell Technologies Partner Program is investing in key growth areas aligned with customer priorities by launching three new competencies
Data Science & AI Competency
Edge Solutions Competency
Sustainability & ESG Competency
This year GenAI will move from proof of concept to proof of productivity and is forecasted to be a $158.6B opportunity for the channel ecosystem by 2028
GenAI is driven by data generated at the edge and hosted in the cloud. Partners that can demonstrate capability with AI, edge and multicloud solutions are the best positioned to capitalize on this market opportunity
The new Data Science & AI Competency and Edge Solutions Competency will validate partners’ expertise on Dell’s offerings
The new Sustainability & ESG Competency assists partners in addressing customer needs through sustainability training, enablement, tools, and resources
Additionally, we offer Circular Business Solutions for convenient recycling and retirement of IT technology, with incentives for reselling. We are extending the 7% rebate for our recovery services to include storage
in addition to the existing rebate on Asset Recovery Services for client and server. We’ll also continue our quarterly Global ESG Partner
Spotlight programwhich recognizes partners who execute co-branded initiatives aligned with Dell Technologies’ ESG priorities“Dell’s solutions, supported by circular design, sustainable materials, and energy efficiency
are enabling us to deliver exceptional value to our customers while reducing their environmental impact
The new Corporate Sustainability and ESG Competency in the Dell Technologies Partner Program ensures we can help our customers make environmentally responsible technology decisions
By partnering with Dellwe are shaping a more sustainable future for all
David Harris, Modern Infrastructure Technology Specialist – Global, Insight
Strengthen Collaboration and Streamline Experience
The 2024 Dell Technologies Partner Program furthers our investment in partner collaboration, through our continued focus on Partner First Strategy for Storage and expanding server PoR eligibility as well as acceleration on a modernized partner experience
This year, we’re expanding server PoR eligibility for New Business Incentive server accounts when partners sell more than $15K in server revenue to one of these NBI accounts
The expansion of server PoR eligibility strengthens predictability of engagement for the datacenter holistically while rewarding partners for their investments and acquisition
We are modernizing the online experience by expanding digital connectivity, providing partners with self-serve capabilities to reduce touch from configure to order and empowering them with future-ready tools to help unlock profit potential.
“Dell recognizes the crucial role partners play in their success
Partner First Strategy for Storage doubles down on their commitment to partners, aligning with the market shift to channel-driven sales and paving the way for even greater growth and mutual success. Bob Venero, president and CEO, Future Tech Enterprise
What’s Next Starts Now
As we celebrate our decades-long legacy of transformative innovation with partners, the future brims with possibility
With a strong Partner Program, differentiated business model and unwavering confidence in the power of partnership, we are ready to capture new growth, drive impact and extend our leadership in the years to come
Together, we write the next chapter
For more details on specific program investments and enhancements, click here
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